Peninsula Sports Management
The Peninsula Sports Management is the marketing arm of the well known Peninsula Tennis Academy.
Besides regularly holding tennis events in the domestic tennis calendar, it also
organizes events in other sports. It has pioneered mega events for leading Indian and multinational
companies with unprecedented success since 1990. Peninsula Sports Management has been instrumental in attracting
the corporate sector to the concept of using sports as a strategic tool in a planned marketing strategy.
Indian sports especially Tennis, now offers unsurpassed opportunities which are most cost-effective. According to current estimates, tennis is now the second fastest growing sport in India after cricket. Today it is the ideal publicity vehicle for
the corporate sector as tennis sponsorship is comparatively cheaper and the sport is closely followed by a more affluent segment of the market.
Peninsula Sports Management customizes events to suit marketing needs of the
guarantees maximum mileage. The publicity generated around these events creates heightened brand
awareness amongst the target clientele besides enormous goodwill. Peninsula events have had spectacular
results, building long term close relationships with its clients.
Peninsula Sports Management also regularly
organizes syndicated columns for the national media and sports serials
Some of Peninsula's leading associates
*Cosco (India) Ltd *Eternit Everest Ltd *Reebok India Company *Wilson *Pure Drinks (Pvt.) Ltd
*AT & T
*JK Group *RPG Group *Shaw Wallace *Agilent Technologies Inc *Shobiz
Events Solutions *Mercedes Benz *Encompass
Peninsula Sports Academy
Peninsula Sports Management also runs sports academies in various sports i.e.
Cricket, Basketball, Badminton, Table Tennis, Squash, Chess, Martial Arts, Yoga,
Aerobics, Football, Hockey and Skating.
Peninsula School Programme
The Peninsula Sports Management also provides complete sports management
in schools all over India along with necessary technical and administrative
staff, teaching aids, sports and coaching equipment. Its
high profile world class
programmes, during the academic time table are geared towards grooming and
nurturing future champions comprise of
sports to the students and inculcating a sporting habit in them
into different sports as per aptitude and natural talent
students and creating a talent pool in each sport
Grooming and nurturing
future champions for inter-school competitions, CBSE meets, State, National and
This is endeavored through:
Peninsula syllabus for each sport created by
each student biannually and incorporating grades in the school report card
of merit to each student endorsed by leading
corporate in the sports industry
Peninsula's Executive Fitness Programme
Peninsula runs its Executive Fitness Programmes (EFP) in leading
management institutes. The EFP provides the young professionals and university
students a healthy lifestyle focusing on physical and mental fitness for
enhanced performance in corporate life. In today's stress filled environment,
where premature burnouts are common, this novel programme ensures professional
success while safeguarding the well being of the executive. It has been an
outstanding success. many enlightened corporate have also already introduced
this successful programme for their employees.
Peninsula Tennis Championship Winners with Eternit Everest Cup Winners with
Mr P Khurana,
Mr S Varma, MD, Reebok India Company
MD, Eternit Everest Ltd.
The Eternit Everest Cup Cheerleading Contest
The Peninsula Cup
Some Regularly Held Events by Peninsula Sports Management
The Agilent Cup Inter company team Championships in Tennis, Squash,
Badminton and Table Tennis - Prizes over Rs 1.50 lacs!!
The Great Talent Search Series of Tennis Workshops and Tournaments conducted by celebrity coaches all over India to unearth talent
The Peninsula Cup Event for boys and girls under - 6, 8,10,12,14,16
Event for boys and girls under - 14, 16, 18
Wilson Tennis Championships
Event for boys and girls under -14, 16 along with Men's Open
Eternit Everest Cup
A complete Tennis Circuit across India with 4 Zonal Championships and the Masters Final with the highest prize money in India. An exciting event for boys and girls in the under -16 age group.
All India Inter School Tennis Championships
Schools across India vie for the most prestigious School Trophy
Peninsula's Inter school Cheerleading Contest
The first ever Cheerleading Contest in India received rave reviews and front page coverage in the National dailies to become a trendsetter in Indian sports.
Tennis Quiz Contest
Peninsula also pioneered the Tennis Quiz Contest in India which created ripples of excitement in the tennis world when the winner was sent to UK to watch Wimbledon!
Peninsula Cricket Championships Schools across the NCR vie for the this
Peninsula Roller Skating Championships
For Juniors under 14
Peninsula Table Tennis Championships
Junior Team Championships
Peninsula Chess Championships
For Juniors under 18