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The Peninsula Sports Management is the marketing arm of the well known Peninsula Tennis Academy. Besides regularly holding tennis events in the domestic tennis calendar, it also organizes events in other sports. It has pioneered mega events for leading Indian and multinational companies with unprecedented success since 1990. Peninsula Sports Management has been instrumental in attracting the corporate sector to the concept of using sports as a strategic tool in a planned marketing strategy.
Indian sports especially Tennis, now offers unsurpassed opportunities which are most cost-effective. According to current estimates, tennis is now the second fastest growing sport in India after cricket. Today it is the ideal publicity vehicle for the corporate sector as tennis sponsorship is comparatively cheaper and the sport is closely followed by a more affluent segment of the market.
Peninsula Sports Management customizes events to suit marketing needs of the corporate and guarantees maximum mileage. The publicity generated around these events creates heightened brand awareness amongst the target clientele besides enormous goodwill. Peninsula events have had spectacular results, building long term close relationships with its clients.
Peninsula Sports Management also
regularly organizes syndicated columns for the national
media and sports serials for television.
Some of Peninsula's leading associates are - *Cosco (India)
Ltd *Eternit Everest Ltd *Reebok India Company *Wilson
*Pure Drinks (Pvt.) Ltd *AT & T *JK Group
*RPG Group *Shaw Wallace *Agilent Technologies Inc
*Shobiz Events Solutions *Mercedes Benz *Encompass
Peninsula Sports Academy
Peninsula Sports Management also runs sports academies in
various sports i.e. Cricket, Basketball, Badminton, Table
Tennis, Squash, Chess, Martial Arts, Yoga, Aerobics,
Football, Hockey and Skating.
Peninsula School
Programme
The Peninsula Sports Management also provides
complete sports management in schools all over India
along with necessary technical and administrative staff,
teaching aids, sports and coaching equipment. Its high profile world class programmes, during the
academic time table are geared towards grooming and
nurturing future champions comprise of the following:
- Introducing various sports to the students
and inculcating a sporting habit in them
- Segregating students into different sports
as per aptitude and natural talent
- Identifying talented students and creating a
talent pool in each sport
- Grooming and nurturing future champions for
inter-school competitions, CBSE meets, State, National
and International tournaments.
This is endeavored through:
- A Peninsula syllabus for each sport created
by experts
- Grading each student biannually and incorporating
grades in the school report card
- Certificate of merit to each student endorsed by
leading corporate in the sports industry
Peninsula's Executive Fitness Programme
Peninsula runs its Executive Fitness Programmes (EFP)
in leading management institutes. The EFP provides the
young professionals and university students a healthy
lifestyle focusing on physical and mental fitness for
enhanced performance in corporate life. In today's stress
filled environment, where premature burnouts are common,
this novel programme ensures professional success while
safeguarding the well being of the executive. It has been
an outstanding success. many enlightened corporate have
also already introduced this successful programme for
their employees.
Peninsula Tennis Championship Winners with
Eternit Everest Cup Winners with Mr P Khurana,
Mr S Varma, MD, Reebok India Company
MD, Eternit Everest Ltd.
The Eternit Everest
Cup Cheerleading Contest
The Peninsula Cup
Some
Regularly Held Events by Peninsula Sports Management
The Agilent Cup Inter company team Championships
in Tennis, Squash, Badminton and Table Tennis - Prizes
over Rs 1.50 lacs!!
The Great Talent Search Series of Tennis Workshops
and Tournaments conducted by celebrity coaches all over
India to unearth talent
The Peninsula Cup Event for boys and girls
under - 6, 8,10,12,14,16
Campa Cup Event for boys and girls under -
14, 16, 18
Wilson Tennis Championships Event for boys and
girls under -14, 16 along with Men's Open
Eternit Everest Cup A complete Tennis Circuit
across India with 4 Zonal Championships and the Masters
Final with the highest prize money in India. An exciting
event for boys and girls in the under -16 age group.
All India Inter School Tennis Championships
Schools across India vie for the most prestigious School
Trophy
Peninsula's Inter school Cheerleading Contest The
first ever Cheerleading Contest in India received rave
reviews and front page coverage in the National dailies
to become a trendsetter in Indian sports.
Tennis Quiz Contest Peninsula also pioneered the
Tennis Quiz Contest in India which created ripples of
excitement in the tennis world when the winner was sent
to UK to watch Wimbledon!
Peninsula Cricket Championships Schools across the
NCR vie for the this Trophy!
Peninsula Roller Skating Championships For Juniors
under 14
Peninsula Table Tennis Championships Junior
Team Championships
Peninsula Chess Championships For Juniors under 18